Blisso Design pitched and won the creative direction for the 2024 Tokyo Badminton World Federation promotional campaign. The task was to capture the speed, precision, and global energy of the sport in a way that would translate across both broadcast and digital platforms. We developed a dynamic style guide built around bold colour, sharp motion, and clean typography, then brought it to life in a fast-paced promotional video that set the tone for the event and helped define the visual identity leading into the competition.